The character 祥 in 祥樂 (Shogaku) includes the meaning "omen," and even more so the meaning "auspicious symbol."
Nara Shogaku delivers fun, spiritually rich moments through its sweets. Nara is the base location of Ueshima Inc., where people have been thinking seriously about sweets and nothing but sweets for the more than 80 years since the company's founding. Various kinds of food and culture amass in Nara, the last location on the Silk Road and a trend-setter. Nara Shogaku produces its sweets based on the concept of bringing a new, positive premonition to everyday life through gifts from Nara, that Silk Road final location.